George Foreman III, son of boxing legend George Foreman, believes he has “the next hot boutique fitness brand” on his hands.
In 2014, Foreman opened up a 15,000-square-foot gym in South Boston called EverybodyFights. Last year, he cut a deal to open a smaller, 1,800-square-foot boxing studio “box” inside a GymIt in Watertown, Mass.
Now, in a few short months, the 34-year-old will go from owning one gym and one box-inside-another-gym to owning three gyms and three boxes.
EverybodyFights will expand to Manhattan this summer, Yahoo Finance has learned, with a 7,000-square-foot location at 41st Street and Madison Avenue. It will also open its second company-owned Boston location, in the financial district, in March. And the company will begin franchising its full-sized gyms and its smaller boxes, with the first two locations already planned for Atlanta (in May) and Chicago (in June) inside of Midtown Athletic Club gyms.
-Source: Yahoo! Fiance